Media release: Our crowdfunding campaign is live

 In News

A Set of Three in Trends for Crowdfunding Campaign

Stockholm, Sweden, October 10, 2017 –(–

Arva Sweden’s crowdfunding campaign has launched on Kickstarter. It features the company’s first jewelry collection called “Love Carvings” and is inspired by carvings pattern that decorated wooden love gifts for over 300 years. But even though Arva Sweden’s focus is Swedish folk art and folklore from the 1700-1900’s, traditions in a new form go hand in hand with current trends.

Founder Pia Ankner says:
“The most obvious connection is to what trend guru Faith Popcorn calls ‘anchoring’. Going back to our roots, both geographically and emotionally and taking what was secure from the past to help us navigate in life today and make us ready for the future.”

The two other trends that match the business idea are, “Small Indulgences,” rewarding oneself with affordable luxury goods and “EVEolution,” the female, more relationship-based way of doing business. And the building of relations is certainly facilitated by crowdfunding.

“Reward-based crowdfunding has the potential to reach a large audience and provide a network of partners, customers and brand ambassadors. People who appreciate Scandinavian design and the story behind our brand reside both in and outside our country. Of course, the money is welcome, but the opportunities to connect internationally thanks to the exposure that the Kickstarter platform gives, is the greatest profit,” Pia Ankner concludes.

The campaign is live on the website until November 5th.

Link to the campaign:

Arva Sweden is focused on sharing the Swedish cultural heritage in new modern forms. The designs of the handcrafted silver jewelry are inspired by Swedish folk art and folklore mainly from the Romantic era. The company is located in Stockholm, Sweden.

Media release: Our crowdfunding campaign is live

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